Curriculum Vitae
Victoria Ke | Professional Experience
Jul 2022 - Present
Senior Conference Producer
6 Degrees Media
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Producing quality event programs and run sheets, coordinating AV and cross-departmental collaboration to deliver end-to-end events
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Researching trending topics on a broad range of subject matter including but not limited to AI and Generative AI, emerging technology, digital government services, future of work and HR, cybersecurity, data management, analytics, cloud solutions, business strategy, finance, sustainability and more.
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Demonstrate competence and meticulously detailed execution in all aspects of on-site delivery of executive roundtables, virtual events, and conferences ranging from operations, speaker relations, registration, AV production, and more
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Consistently overdeliver registration targets for all events through the effective delegation to data and marketing teams
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Train and onboard team members to use critical technology platforms, e.g. Event Management, Lead-gen software
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Identify and secure process improvement and cost-saving opportunities to directly benefit the business’ bottom line
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Recruit and secure ongoing relationships with leading industry speakers and partners through relationship building and thorough subject-matter specific research and surveys
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Marketing and delegate acquisition through Email Direct Marketing, Social Media, and Sales Prospecting
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Data management and use of platforms such as Salesforce, Excel, and Automation softwares
2020 - Present
Head of Communications
(Previously Consultant - Head of Events & Partnerships)
Love Out Loud & inTruth Technologies
Content and marketing execution team leader responsible for producing consistent quality and quantity of all mixed digital content
Ownership of stewarding, clarifying, and representing the brand voice, message, and all communications from emails, socials, direct outreach, to websites and long-form content
Ownership of content strategy, production, and calendar schedule, including supporting our wider team's day-to-day implementation
Successful delivery of marketing channels; partnerships and relationship management, cross-promotion, and operational leadership with content
Co-produce programs, schedules, and event projects, establishing significant new partnerships, and collaborations with speakers, industry experts, and influencers
Inform and support executive and strategic decision-making with the CEO in the areas of content, branding, marketing, events, leadership, and operations.
Confidently representing Love Out Loud in The Global Unity Summit as the hosting partner, heading up operations, event, and communications management for online event
Developing a culture-aligned and agile atmosphere to work
Consistently working in high-pressure situations to a variety of deadlines, prioritising & organising often working long hours with timezone differences to meet client and international stakeholder needs in complex and fast-paced, agile start-up environment
Biofeedback AI Technology, Wellness, Consulting Personal & Professional Development, Mental Health, Events
Aug 2021 - Apr 2022
Community Director ANZ & Conference Producer
Public Sector Network (Certified B-Corp)
Director, event producer, content producer, researcher with strong experience in the Data Management & Analytics, Health & Human Services (Digital Health) industry across the Australia & NZ Government, Health, Education and Non-Profit sectors including opening and running events
Effectively and consistently engaging and recruiting speakers from C-Suite, boards, and senior executive leadership to speak or chair events
Successful cross-functional project leadership with marketing, sponsorship, operations, design, and management teams
Working to often sub-month production cycles, strict timelines and multiple competing priorities and projects such as virtual and hybrid events and webinars, intensive training workshops, in-person roadshows, large scale events, and bespoke breakfasts & roundtables from 15 to 400+ delegates
Conducting primary & secondary research into sector & industry-specific subject matter through calls, desk research, polls and transforming research into engaging and meaningful content, agendas, and programs
Competently leveraging CRM, social media, project management and automated tools for speaker acquisition, onboarding and managing relationships with speakers, whilst managing and leading around multiple stakeholder interests
2021
Customer Experience (CX), Market Research, Sales
Euka Future Learning
Spearheading customer experience projects in streamlining customer journey; leading research design & execution of custom quantitative & qualitative, primary & secondary market research, analysis, evaluation, modelling and presentations with precision and practical awareness
Influenced external brand perception, e.g. the creation of new communication channels, messaging, systems and solutions in partnership with CEO, COO and Founder, consistent delivery on an excellent level of customer service and success
Consistent delivery on an excellent level of customer service, experience and success, meeting and exceeding NPS, CSAT, customer retention, average lifetime value improvement targets
2021 - 2022
Market Research, Marketing & Branding
Future Considerations
Undertaking primary and secondary market research into Business Partnering and Vertical Leadership Development market offering to improve marketing message, enhancing the effectiveness of proposals and contribute valuable feedback for the continual high quality of service.
Conducting executive interviews, leading quantitative/survey-based data gathering and analysis, and heavily contributing to marketing deliverables, including messaging, branding, and design improvements
https://futureconsiderations.com/
Exective Coaching & Leadership Development for Enterprise Corporate Client Market (e.g. Phillip, Shell, ITV, HSBC, British Council)
Community Consultant – Events Production | Project, Ops & Communications Manager
Lovefest Australia & Unity Community
2020 - 2021
Contributed to a dozen ad-hoc community projects and events over the last 12 months, being a bridge in HR, cultural cohesion and support, facilitating exceptional communication, and enabling scale & success of multiple teams in 3 organisations
Excellent delivery of both internal and external relationships, marketing, and events management, CX, and external (community) communications management, while overseeing multiday festivals and retreats with over 100-450 attendees
Internal support & communications, e.g. pioneering a new software adoption, standup meetings, and employee experience (EX) efforts, including creation and updates of all documentation and meetings minutes, support with policy and structure of project guidelines and principles
Organising and prioritising assigned work and schedules to accommodate multiple demands, turnaround time requirements, and commitment in a complex professional relations and project environment
Consistently reaching and exceeding targets in a face-paced, high-pressure and cognitively & emotionally demanding environments through exceptional project management, EQ, practical awareness, critical thinking and evaluation skills
Founder - Wellness Events Business
We Heal
2019 - Present
As a Wellness Events business owner developing, organising, implementing, hosting, and co-facilitating B2B and B2C physical, social and mental wellness events and workshops.
2020
Business Development Representative
Fivetran | Data SaaS, SME & Enterprise, Startup
2020 - 2021
Product Specialist, Business Development
Sofiri (IQAP) | B2B, Higher Education, SaaS
2019
Consultant - Sales & Marketing Manager
Pure Health | Retail, Health & Wellness
2018 - 2019
Consultant – Strategic Partnerships & Sponsorships, Team Onboarding, Marketing
Junior Achievement Australia | Non-Profit, Education, Youth, Entrepreneurship (International Travel & work experience)
2018
Consultant - Project & Events Lead
E-LEAD Global Centre of Excellence | Leadership Education, Youth, Startup
2015 - May 2018
Tutor, Educator, Facilitator, Mentor
Self-Employed helping Primary and Secondary School Students K-12 with academic, personal and professional development, including school workshops and programs.
Education, Licenses and Accreditations
Bachelor of International Public Health | University of NSW | Partially Complete
Certificate IV in Management – Acquiring Corporate Partnerships (CSR) | TAFE
Certification in Group Facilitation – Emotional Agility | Love Out Loud
Current Provide First Aid + Provide CPR Certificate | Australian Lifesaving Academy NSW
Current Working with Children’s Check + Current Police Check
Professional Achievements
Generated $20,000 Sponsorship revenue from enterprise corporate sponsors and NSW DET for 2 most recent programs | JA Australia
Successfully generating ~$18,000 revenue for business per week | Kerwin Rae
Managed communications between 80+ volunteers (10 multidisciplinary teams), Assisting in raising >$9,500 of revenue and $10,000 worth of in-kind sponsorship for 700+ attendees, 21 speakers at "The 21st Century Leadership Summit" | E-LEAD
Spearheaded successful online summit with >4,000 attendees, 32 speakers, 10 other partners over 3 days | Love Out Loud
Managing the EDM campaigns and social media marketing content, resulting in achieving 500% increase in engagement on Facebook, Instagram, and WeChat over a 1 month period | Pure Health
Other Notable Consulting Projects
Market Research, B2B Community Partnerships & Business Development | Osana Health
Digital Marketing, Content Creation, CX, Process Optimisation | Influence Ecology
Market-entry strategy, Business Development | Visionbody Australia
Volunteer Works
Community Service, Contribution to Social Impact with my professional skills & experience
1000+ hrs – Event Leader, Volunteer, and Production Crew across a variety of events, seminars and festivals | 2018 – Present
Group Fitness Instructor and EMS Trainer | 2018 – 2020
First Aid Cadet | St John Ambulance | 2017 – 2019
Clinic Administrative Volunteer | NuHealth Clinic | 2018
Aged Care Volunteer | Anglicare Sydney | 2018
Interact Club Representative | 2012 – 2016
Proficiencies
Tech-Savvy
Multilingual
MS Office Suite/ No-code Software/ Tech Stacks
English, Mandarin, and Cantonese
Sales Automation, Sales CRM, Marketing Automation, EDMs, CX & Market Research Tools, Project & Event Management, Research, No-code Design
Native English, Proficient Conversational Chinese
Work & Management Methodologies
Systems & Design Thinking, Project Management Principles & Values
Certified Scrum Master (CSM)
(Scrum Alliance)
Experience in Agile, Six Sigma, Kanban, Lean, Kaizen & Practice